Lee Davis is a tech analyst who has been covering the document imaging industry for over five years. Currently, Lee is the Associate Director of Software and Scanners at Keypoint Intelligence, where ...

There once was a time when the terms "marketing" and "advertising" were used interchangeably -- similar to how people may use "special" and "unique," even though they have different meanings. But ...

A LONG time ago there was no advertising. Every man with something to sell had to tell people about it personally and individually. This was not a great handicap in those days, for no one had very ...

Programmatic ad buying has changed the face of online advertising, but there’s still confusion around what it actually is. Here’s a primer, in plain English: “Programmatic” ad buying typically refers ...