The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

It’s a nerve-wracking process,” confides Arianna Orpello, who joined Geico as its chief marketing officer in January. “This ...

Geico's CMO wants to overhaul the insurer’s marketing for an era when AI could change how consumers buy insurance.

Putting the words "Frasier Crane" and "quality insurance" in the same sentence seems like an odd notion — but at one point in time Kelsey Grammer himself voiced the Geico Gecko for a couple of Geico ...

The GEICO Gecko is arguably one of the greatest and possibly one of the most recognizable "spokes-animals" of all time. But exactly who is the voice behind that charming green CGI reptile who is able ...

I empathize with the bewilderment that actor Matt Damon’s character expressed during a recent episode of the television sitcom “30 Rock” over GEICO’s many advertising pitchmen. “Why does GEICO have ...

“Legend of the Lizard” is the culmination of a campaign Geico kicked off late last year by bringing back a Caveman mascot that had been on ice since 2018. The strategy shows the insurance giant trying ...

When we last saw the Geico Caveman, he was having nightmares about being slighted by the brand so many years ago, but resolved to tell his truth. Now, just as it appears that the character is getting ...