Speaking at the Craig Newmark Graduate School of Journalism at the City University of New York on Thursday, Executive Editor Julie Pace outlined several challenges facing the news industry and steps ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Mar 07, 2024, 12:00pm EST This article is more than 2 years old.

06/10/2022 - The members of the distributors network discussed how to create the spark to reignite the passion of audiences at the Spanish festival The last two years have proven challenging for ...

Marketing to a niche audience can be rewarding and challenging. It’s worthwhile to target smaller audiences that the competition isn’t serving. However, identifying these unique groups of consumers is ...

Sign up for the daily CJR newsletter. Industry conversation over the best ways to quantify reader engagement on news sites may be reaching fever pitch, with a ...

Creating high impact brand content requires more than posting the occasional beautiful image or witty comment on your brand’s social media pages. Once you learn to master content creation, you will be ...

Have a quick think back to the last time you scrolled through social media. Maybe it was this morning, last night or a few minutes ago. What do you recall? One thing you're bound to remember is the ...

By bringing Polk's trusted automotive data into the Blis platform, brands can better identify, understand and engage ...

Each day, communications professionals are tasked with writing copy that engages their target audience through clear language and relevant content. Every audience wants to read something that is ...

It may seem like the only meaningful opportunity hospitals and other healthcare organizations have is the expected appointment reminder and other associated communications. But whether you’re sharing ...

A professional from the audience pointed out the obvious hitch in this new mindset: it used to be that going to the cinema was the experience. Vierhout answered that distributors — sadly! — cannot ...