Direct marketing has long been a staple of a business’ marketing mixes, but do you fully understand why they make an impact with your customers? I recently spoke with Patti Groh, Director of Marketing ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Direct response advertising and branding are two different but common approaches to advertising communication. Direct response advertising, or sales promotions, have a short-term orientation. Branding ...

Direct marketing for the insurance sector is a marketing method used to generate leads for insurance agents. According to the Direct Marketing Association, insurance marketers spent $6.81 billion on ...

Lester Wunderman, the advertising executive who perfected the strategy of reaching customers in their mailboxes, in their periodicals through magazine inserts and on the telephone with 1-800 numbers, ...

As pandemic-related impacts started to cut advertiser budgets with big tech companies in the first quarter, one area of spend appeared to stay strong: Direct response. Direct-response, or DR, ...