View post: BMW Says Cars Are Now Defined by Software, Not Engines The upgrades have continued inside the Prius, where the cabin has been covered (and we mean covered) in Alcantara suede. The headliner ...

It may look a little a lot over the top, but beneath all that wild bodywork the C&A Custom Concept Toyota Prius is actually pretty cool. That may be hard to believe, but what if we told you almost the ...

The annual event known as "SEMA" (for Specialty Equipment Manufacturers Assocation) has grown from its simple trade show origins into a global extravaganza bigger than most auto shows. Imagine the ...

We got a little link love, from Autoblog yesterday and the day before from Wired, so we figured we'd return the favor. To get your weekend going, we feature a Prius that's either a treat or a travesty ...

There is no doubt that the Toyota Prius is the heavy favorite at TAS 2010. Literally every single booth has one and it’s hard to take 20 steps without spotting another tuned Prius. Toyota had their ...

This year’s edition of SEMA is hitting us with another custom incarnation of the Prius. This time, we are presenting you the Prius C&A Custom Concept, a rather extreme approach used for the Japanese ...